Kristi Jalove

I am a detail oriented art director with over 25 years of extensive experience in all areas of brand management, print and digital design and creative direction.

I have worked in an incredibly wide range of industries in both B2B and B2C fields. My extensive experience in pharmaceutical and medical marketing spans clients such as AbbVie, Pfizer, Hollister Incorporated, and Abbott.

Creativity and structure aren't opposites in my world, they work together to create meaningful work. I love understanding the complete picture from the start, not just what we're making, but why we're making it, who it needs to reach, what will make it meaningful to them, and what it will take to get it accomplished. When these components drive the process, the creative becomes so much more than how it looks. It becomes an effective tool for accomplishing goals.

The results of my creative direction bring clarity to complex products and services along with unique messaging and relatable storytelling. I excel at understanding the customer profile to create connections that matter. Developing messaging that speaks to the customer is what drives my creative process and results in memorable connections that achieve goals.

Just as important to me is how we work together. I lead with clarity -which to me equals kindness - and I care deeply about being someone people can count on. I believe the best teams are collaborative, communicative, and ambitious about the quality of what they put into the world. I’ll push for excellence, go the extra mile, and enthusiastically share in the success of my team.

If I'm not at my mac, I may be found out biking or shopping with my daughters. I could be convinced to work for Twizzlers and muffins, but only if you also have a lot of coffee, because I've already done 6 jobs today.

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