WELLSENSE HEALTH PLAN

WellSense Health Plan is a part of Boston Medical Health System and provides Medicaid, Medicare, and ACA health plans for underserved populations of MA and NH. As part of the internal Creative Services/Marketing department, I have been an art director and designer for six product lines at WellSense for 4 years.

I was brought on at the inception of a total rebrand of the company and was largely responsible for the visual brand development and rollout over hundreds of print and digital pieces and systems. Maintaining brand vision while also continuing to create new and innovative campaigns is critical the demonstrated growth in brand awareness.

Additional samples available upon request.

Services

Product marketing campaigns
Brand development
Print and digital marketing
Informational and promotional video art direction and production
Consumer advertising
Email design
Website UI and UX
Newsletters
Internal communications

Credits
Kristi Jalove: Art Direction, Design, Production