WELLSENSE HEALTH PLAN
WellSense Health Plan is a part of Boston Medical Health System and provides Medicaid, Medicare, and ACA health plans for underserved populations of MA and NH. As part of the internal Creative Services/Marketing department, I have been an art director and designer for six product lines at WellSense for 4 years.
I joined WellSense at the ground floor of a full company rebrand, leading the visual brand development and directing its rollout across hundreds of print and digital pieces and systems. Maintaining a consistent brand vision while continuing to create new, innovative product campaigns was one of my primary accomplishments in the role. Understanding of complex services, regulatory requirements, state mandates and hundreds of quality markers makes design for a health plan challenging yet also rewarding. I was responsible for the design of the art for organic social feeds which had a 540% growth in followers in my tenure.
Additional samples available upon request.
Services
Product marketing campaigns
Brand development
Print and digital marketing
Informational and promotional video art direction and production
Consumer advertising
Email design
Website UI and UX
Newsletters
Internal communications
Credits
Kristi Jalove: Art Direction, Design, Production
WellSense wanted to improve the retention of newly hired candidates in Customer Service roles so we proposed a video to more clearly describe the position to potential new hires as well as better portray our brand. Current employees were cast to tell the story in a more engaging and relatable way. Along with having high levels of engagement across all social platforms, the video increased qualified applications and improved retention. I oversaw this project from storyboard through post-production.
When several competitors discontinued health plan coverage for the people of New Hampshire, we needed to boldly show members our commitment to being an active part of the community in NH. With the goal of gaining feet-on-the-ground footage and possible interviews with members, I was the Director of this video shot at a large event (20,000+ people) not only guiding filming but also conducting all interviews and later overseeing production.