WELLSENSE HEALTH PLAN

WellSense Health Plan is a part of Boston Medical Health System and provides Medicaid, Medicare, and ACA health plans for underserved populations of MA and NH. As part of the internal Creative Services/Marketing department, I have been an art director and designer for six product lines at WellSense for 4 years.

I joined WellSense at the ground floor of a full company rebrand, leading the visual brand development and directing its rollout across hundreds of print and digital pieces and systems. A year after launch, the team saw a 32% increase in brand awareness. Maintaining a consistent brand vision while continuing to create new, innovative product campaigns was one of my primary accomplishments in the role. Understanding of complex services, regulatory requirements, state mandates and hundreds of quality markers makes design for a health plan challenging yet also rewarding. I was responsible for the design of the art for organic social feeds which had a 540% growth in followers in my tenure.

Additional samples available upon request.

Services

Product marketing campaigns
Brand development
Print and digital marketing
Informational and promotional video art direction and production
Consumer advertising
Email design
Website UI and UX
Newsletters
Internal communications

Credits
Kristi Jalove: Art Direction, Design, Production